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Active Adult
Rec center & fitness
for adults ages 50+
A holistic approach to
healthy aging.
Adult Day Service
Respite Care.
Daycare for seniors needing special assistance.
Retired Senior
Volunteer Program
Linking seniors to volunteer opportunities.
Get Involved
When we come together as a community, everyone benefits
Volunteers help us meet the needs of seniors & their families.

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From our Primeplus Members on Facebook:

From Margie: I love this place, from yoga to Zumba, line dancing, strength training, aerobics and more. I even learned how to crochet  infinity scarves! Cynthia added: And the friendship Continue Reading

Primeplus Members on Facebook

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Active Adult

Because of her daily exercise at Primeplus, at her last check up, Mabel has lost six pounds and her blood work was great. She credits Primeplus for her success. With Continue Reading

Mabel Price

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Adult Day Care

Several years ago Mrs. Brewer was involved in a car accident and her physician advised her to stop driving for safety reasons. This was devastating for her because she lost Continue Reading

M. Brewer

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Ask Primeplus

The Jacksons contacted Ask Primeplus because their heating bill surged to more than $1,000 over the winter and they are on a fixed income. Immediately we were able to get Continue Reading

Brock Jackson

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Message from Primeplus

Primeplus is dedicated to enhancing the quality of life for older adults in South Hampton Roads. We support seniors’ intellectual, physical, emotional and social needs and have been the pre-eminent provider of services, activities, and information addressing the needs and interests of older adults in South Hampton Roads since 1968. We offer Active Adult Programs, Adult Day Services, Geriatric Case Management and Nutrition and Transportation assistance.

Exercise Holds Back the Clock

Exercise provides many health benefits for successful aging and older adults can continue to maintain independence by staying physically active.

Being Active is Key

Studies prove that mental and physical stimulation drastically improves quality of life for people living with Alzheimer’s and dementia.


Guest Speakers & Presentations

REAL ESTATE TAX RELIEF REGISTRATION – Dates TBA Representatives from the Office of the Commissioner of Revenue assist residential homeowners 65 years or older or those totally disabled in qualifying for Real Estate Tax Relief. Proof of income and net worth must be provided. For additional information call 823-1130. RETIRED & SENIOR VOLUNTEER PROGRAM RSVP […]

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Senior Couple Playing Chess in the Park

Clubs, Games & Groups

AARP NORFOLK SENIOR GROUP MEETING 4th Thursday of each month 10:30 a.m. Every month this group will bring you the latest information from AARP and your state legislators. Enjoy coffee, snacks and lots of camaraderie. BOOK CLUB 4th Monday each month 12:00p.m. GRIEF SUPPORT GROUP 2nd and 4th Friday each month 9:00a.m. COMPUTER LEARNING CENTER […]

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Senior couples outside shuttle bus

Transportation Options

Transportation Issues for Seniors Communities across the nation are ill-prepared to provide adequate transportation choices for the growing population of older adults. Yet transportation is imperative to seniors’ health and well-being. In Hampton Roads more than 1 in 5 individuals aged 65 and older no longer drives due to health or other reasons. Over half […]

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Nutritional Statistics

Seniors face a myriad of difficulties as they age. Health issues increase while functional impairments may interfere with the maintenance of good nutrition. Seniors are at increased risk of medication related nutritional deficiencies due to the number of prescription drugs they take. Studies show that certain medications (whether over-the-counter or prescription) can reduce appetite, cause […]

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Welcome to Primeplus

(757) 625-5857

Primeplus changes lives for adults age 50+ and we do it every day. Primeplus is a comprehensive program for older adults who go beyond providing services within its own community, and attempts to affect changes within society that lead toward a fuller life for all people.

Benefits of Primeplus

Benefits of Primeplus

Norfolk, VA

Active Adult – Primeplus provides more than 50 programs 5 days a week. Our programs are dedicated to preventative wellness, enhancing the quality of life for our members, keeping families intact and delaying the need for costly home health care or premature placement in nursing homes. The Active Adult Program also offers healthcare screenings, wellness programs, and maintaining or improving fitness through monthly classes for mental stimulation as well as opportunities for social interaction; which helps to prevent isolation, depression, decline in health and premature institutionalization or death. Our nutrition program provides home-cooked senior centric meals and our transportation program provides door-to-door rides to and from our center.

Adult Daycare – The Adult Day Services (ADS) is a state licensed, Veteran’s Administration approved program for adults over the age of 45 with chronic conditions requiring daily supervision, such as Alzheimer’s and dementia. Our licensed caregiver respite program operates each weekday.

This community based service helps maintain the family unit and decreases the need for more costly institutional services. We also provide caregiver support groups to help family members cope with the daily struggles of caring for their loved ones.

Case Management – Case Management improves seniors ’wellbeing by promoting wellness & autonomy through advocacy, communication, education & facilitates linkage to community resources.

Ask Primeplus assists seniors with understanding and accessing financial, medical, transportation, social and health related options available to them.

Get Involved – The entire community plays a vital role in the mission of Primeplus. It is because of generous support from individuals, businesses and groups that Primeplus is the leading provider of services to seniors in Hampton Roads. There are several volunteer opportunities for you.